Brazilian Product Designer, problem solver, and lifelong learner.

For 18+ years, I’ve been turning complex business challenges into digital products that are easier to understand, use, and scale.

Tarik Malagoli

Senior Product Designer · AI & B2B SaaS

Picture of Tarik Malagoli

Hi, I'm Tarik. I'm a Senior Product Designer focused on complex digital products, especially B2B SaaS, AI-enabled experiences, and operational platforms.

I work across the full product design process, from field research and problem definition to information architecture, interaction design, prototyping, usability testing, and production implementation.

I currently lead end-to-end product design engagements for web and mobile products, working closely with stakeholders, users, and engineers. My experience spans B2B SaaS, enterprise platforms, AI products, mobile apps, e-commerce, and digital services.

I'm particularly interested in products where the real challenge lives beneath the interface: fragmented workflows, complex business rules, operational inefficiencies, or knowledge that has never been translated into a system.

Over the years, I've learned that the best design decisions rarely come from staring at a screen. They come from understanding how people actually work, what the business needs to achieve, and where technology can remove unnecessary complexity.

Three principles behind my work:

01 — Understand the business before designing the interface

Good UX starts before Figma. I want to understand how the business works, where people lose time, what they already know, and what the product actually needs to solve.

02 — Design with users, not assumptions

I prefer observing real behavior over relying on assumptions. Interviews, contextual research, prototypes, and usability testing help me understand not only what users say, but how they actually work.

03 — Ship, measure, learn

A design is only a hypothesis until people use it. I like working close to implementation, testing decisions in real products, measuring what changes, and iterating from evidence. AI-assisted tools help me shorten that loop, but they don't replace the UX process.

These principles shape my approach to design and contribute to the success of each project I undertake.

Feel free to reach out for collaborations or just a friendly hello 😀

About · Tarik Malagoli